Printed clothing with your brand name or logo can be one of the most effective ways of promoting your company and its products or services because there are so many different ways to use clothing as a walking advertisement. For instance, just imagine the possibilities of printing up a large number of T-shirts that promote your company brand and having them distributed to your potential target audience. You could also have them distributed to people who will be wearing them in areas frequented by your actual target audience so that they can be seen and appreciated.
The same is true for baseball hats, and since these are universally popular in warm weather, there could hardly be a more popular or practical advertisement for your company than some baseball hats with your company logo or brand name. However, T-shirts and baseball caps are far from the only kind of printed clothing materials that could be used for the promotion of your company and its business.
The only limitations to the printed clothing strategy are those of imagination and creativity, but there are virtually no limitations on the kind of rewards and benefits that can accrue to your company when you have this sort of built-in advertising doing all the work for you. In addition to creating a positive association with your business for having provided the printed clothing materials, there are a number of other ways that potential customers, as well as your employees, may be impressed by receiving these free advertising items.
Give Printed Clothing to Current Customers
Of course, it’s always a great idea to tap new markets and attract new customers to your business, but you should never overlook your existing customer base either. Loyalty has a massive impact on recurring customer sales and on increasing a customer’s dollar amount per purchase. By providing your loyal customers with a high-quality T-shirt or other printed clothing item, you are in effect, telling your customers that you value their business and that you appreciate their loyalty. It can also make them feel like they’re part of your company movement, even if they are only a small part of the team. Generally speaking, printed clothing will also last longer than most other promotional materials, so by handing these out to your loyal existing customers, you could be adding years to their association with your company.
Highlight Company Values
Preparing some printed clothing materials to pass out to members of your target audience can be a great way of calling attention to those values which you feel your brand name espouses. For instance, if your company is all about making rugged outdoor gear, you could prepare some heavy-duty T-shirts that won’t wear out under any usage. If your business is a sports manufacturer, you might want to make some golf shirts to give away that will your company’s values of high quality, aesthetic appeal, and comfort during the summer heat. This is also an excellent idea for distribution among your company employees, since they will become walking advertisements for your company values, and they will be wearing these materials outside of work where other potential customers can take note of them.
Generating Brand Interest
One of the great things about printed clothing materials that promote your company is that they are a very subtle form of advertising, and they do not automatically trigger sales resistance from people seeing the message. This is a significant low-cost investment which generates high visibility, and it could even turn out to be one of the most effective forms of advertising you have in your entire marketing strategy. Items such as T-shirts with an enormous printing area give you a vast palette to work with, so you can convey whatever message you feel is appropriate for your company.
Inspiring Trust and Confidence
When people see printed clothing materials with company branding on them, it conveys the impression of a well-established and secure company. This, in turn, can reflect very well on your own business, since it is the provider of these printed materials. When people acquire that kind of confidence and trust in the company, it makes them much more likely to at least make an initial purchase, or to keep going back to the same company, because of the trust factor.
The Company That Cares
Another very positive impression that you can convey to potential customers and employees is that you are a company which cares. By having a number of printed clothing materials prepared for an event like a fundraiser that is geared toward community enhancement, you can associate your company with that same emphatic cause, and show people what your business is all about. If it happens to be a charitable event, this can become a clear message to everyone in the community that your company is one which stands behind actions that benefit residents. People are usually much more inclined to support an organization which has a local presence, and local involvement in the well-being of the entire community.